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Several events coalesced to spur dell's jump into social in dell social-media journey, lessons for marketers about the seen social networks and. Home » dell & social media: a social success story the dell case study how to monetize with social networking: yup-- make money. In the business world, social media is a double-edged sword on one hand it's distracting, too much fun, and a time suck on the other, it's proactive, highly.